Cate Connery Bury

Great marketing starts with clarity, not tactics. In this interactive workshop, photographers will explore the deeper purpose behind their work and learn how that purpose naturally points to the clients they are uniquely meant to serve. From there, we’ll build a clear, compelling ideal client avatar rooted in real human motivations, not just demographics.

Attendees will also discover “bird personality” communication styles, gaining practical insight into how different clients think, decide, and build trust. This memorable framework helps photographers align their messaging so potential clients feel understood before the first conversation ever happens.

Participants will leave with:
• The tools they need to identify their personal and business WHY
• A framework for clearly defining their ideal client avatar
• Language they can immediately apply to their website, social media, and client communication

This session is perfect for photographers who want their marketing to feel more aligned, more effective, and far more natural.