Fall Convention Quick Links
Speaker Line-Up
Liza Hippler - Keynote
Photographers spend their careers learning to see other people clearly. Most of us never turn that skill around.
You Can't Photograph Past Your Own Lens is about what happens when we do. Every photographer is working through a lens — one shaped by what we were taught about being seen, what we delete from our own camera rolls, what we flinch at when someone turns the camera around. That lens doesn't stay private. It leaks into the work. It decides which sessions feel effortless and which go strangely flat, which clients we connect with and which we can't quite reach, and whether we can build something honest out of what we're actually good at.
About Liza
Liza Hippler teaches two tools she uses with her own clients: the Three Lenses of Perception, a framework for identifying the lens you're looking through, and Who Is Doing the Looking, a practice for catching which version of yourself is evaluating an image. Attendees learn both on themselves first — then take them into their next session.
For photographers who are stuck on the business, this is the thing underneath the thing. You can't sell a portrait experience you don't believe in for yourself.
Liza Hippler is an award-winning photographer, speaker, and workshop leader based outside Nashville, where she runs The Art of Being Seen.
Shooting Canon and editing in Lightroom, she’s built a body of work—from international retreats to intimate private sessions—around a deceptively simple question: what happens when we use the camera to change the unhelpful lenses with which we view ourselves? Her methodology, Lens Flip, pairs photographs with identity-shifting language to shift how subjects perceive themselves—turning a portrait session into something closer to a reckoning.
Through her Lens of Love group experiences and premium private offerings like The Unphotographable, she’s known for capturing the unperformed, unguarded self. She also keynotes on her Three Lenses of Perception framework and brings an improv and acting background (including time at Second City) to the stage.
Jamie Trull
Jamie Trull is a CPA and Profit Strategist with 20 years of experience, including time as a Fortune 500 Finance Director and building her own 7-figure business.
She speaks to business owners and entrepreneurs about how to understand their numbers, increase profit, and make confident financial decisions without overcomplicating things.
Jamie regularly speaks at industry events, conferences, and for organizations that support small business owners. She especially enjoys working with niche industries and tailoring her content to fit each audience.
Her sessions combine practical, real-world strategies with the motivation to actually take action. She’s known for making finance feel approachable, even for those who tend to avoid it, with a non-judgmental style that helps people finally feel in control of their numbers.
Michael Collins
Michael has over 30 years of experience as a professional photographer. He has served on the board of directors for the Professional Photographers of California and served as its President in 2007-2008. Michael is a PPA Master Craftsman, has earned the Professional Photographers of California Service Award (with 18 additional bars), the California Master Degree, Fellowship Award, Business and Arts Degree, Evans-Kingham, and National Award in California. He also won the PPC People's Choice Award in 2013 and the Professional Photographers of Idaho People's Choice Award in 2022. In 2023, he was elected to the PPC Hall of Fame. Michael has also earned all three of the Professional Photographers of Idaho Fellow Awards.
Matt Canterbury
Matt Canterbury of MCC Photos is an award-winning photographer specializing in senior and portrait photography. Known for his bold use of dramatic lighting, creative in-camera reflections, and editing style, Matt is passionate about creating images that are both artistic and authentic. His goal is to make every session a unique experience while delivering portraits that clients will treasure for years to come.
In addition to his portrait work, Matt is a dedicated educator who enjoys helping photographers at every stage of their journey. Through hands-on workshops and one-on-one mentoring, he shares his expertise in lighting, posing, camera techniques, and editing, empowering others to grow in both skill and confidence. Seeing fellow photographers succeed is one of the most rewarding parts of his career.
Based in southern West Virginia, Matt serves clients throughout the region while continuing to inspire photographers across the country. When he’s not behind the camera, you’ll likely find him spending time with his family, listening to music, or enjoying a good hot dog.